2XU
2XU is a pioneer in technical sportswear. Born from a passion for enhancing athletic performance and multiplying human potential across all sports. Backed by LVMH and trusted by elite athletes — from NBA and NFL stars, Olympians, world champions and US Navy SEALs, for superior training, peak performance, and rapid recovery.
Creative direction, branding, packaging, retail, website
2XU
2XU is a pioneer in technical sportswear. Born from a passion for enhancing athletic performance and multiplying human potential across all sports. Backed by LVMH and trusted by elite athletes — from NBA and NFL stars, Olympians, world champions and US Navy SEALs, for superior training, peak performance, and rapid recovery.
Creative direction, branding, packaging, retail, website
2XU
2XU is a pioneer in technical sportswear. Born from a passion for enhancing athletic performance and multiplying human potential across all sports. Backed by LVMH and trusted by elite athletes — from NBA and NFL stars, Olympians, world champions and US Navy SEALs, for superior training, peak performance, and rapid recovery.
Creative direction, branding, packaging, retail, website
2XU
2XU is a pioneer in technical sportswear. Born from a passion for enhancing athletic performance and multiplying human potential across all sports. Backed by LVMH and trusted by elite athletes — from NBA and NFL stars, Olympians, world champions and US Navy SEALs, for superior training, peak performance, and rapid recovery.
Creative direction, branding, packaging, retail, website
More work.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.
MIIJO
Celebrity apparel and accessories.
QANTAS
First Class seat control at your fingertips.
VIRTUAL SPECTATOR
America's Cup interactive race viewer.
KURE
Pure plant remedies for skin, body, and mind.
YOUFOODZ
Healthy eating made easy.
FUEL'D
Perfectly balanced, high performance fuel.
SAINT
Ride fast, ride free in unbreakable moto denim.